73 Point Marketing

Check-List

We've figured out there are 73 ways to grow your business through marketing.


These are split into three main categories:

 

  1. Get new customers
  2. Get existing customers to spend more
  3. Get existing customers to spend more frequently

Run through the list below with your account manager and find out what your opportunity score is. Then you can put a plan in place to start doubling the size of your business!


73 Point Double Your Sales Marketing Audit

73 Point Double Your Sales Marketing Audit

Website
Report/Guide/White Paper
Book/E-Book
Samples trials
Quizzes surveys
Free consultation
Coupons vouchers
Flash sales
Webinar
Blog
Catalog/brochure/leaflet
Online shop (e-commerce site)
Physical Gift/Premium
Loss Leader Offers
Live Events
Traditional PR
Networking events
Tradeshows
Channel Selling, i.e., Amazon, eBay, etc
Facebook Advertising (Paid)
Facebook Marketing (Organic) i.e.Groups
X (Twitter) Organic
X (Twitter) Paid
LinkedIn Organic (Posts/Groups)
LinkedIn Paid
YouTube Organic
YouTube Paid
Instagram Organic
Instgram Paid
Other Social Media
SEO (Search Engine Optimisation)
Google Adwords (Search network)
Google Adwords (Display Network)
Bing PPC
Yahoo PPC
Affiliate/Joint Ventures/Referrals
Groupon/Wowcher
Artificial Intelligence
Advertising Offline (Trade Publications)
Display Advertising Online
Direct Mail for Aquisition
Email (Solo's Newsletters)
Radio Advertising
TV Advertising
Distributed Sales Force
Wholesaling
Review Sites (Yell, Trip Advisor Etc.)
Mobile Loyalty App
Immediate Up-Sells
Cross Sells
Bundles/Kits/Buckets
Line Extensions
Subscription/community
Membership Association
Consulting/Training
Customer Appreciation Events
Done For You Service
Expedited Shipping Offers
Warranties/Insurance
Downsells
Regular Email Newsletter
Automated Sequential Email Follow Up
Exit Offers
Bounce Back Offers/Product Includes
Landing Page - exclusives
SMS
Loyalty Programme (App)
Cart Abandonment Follow Up
Direct Mail To Existing Customers
Outbound Phone Follow-Up
Coupon/Gift Cards
Newsletter/Magazine (Physical)
Customer Appreciation Sales/Offers
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