(PPC) Pay Per Click l UML

Our core objective is to deliver concrete results for your business. We're committed to both increasing your revenue & optimising your advertising expenditure for better cost-effectiveness. Our aim is to notably reduce your Cost Per Acquisition (CPA), ensuring that the cost of acquiring each customer through your marketing efforts is minimised.

Looking to Change PPC Agency?

We Have the Formula and expertise to help you Succeed.

statistics show:

“Paid advertisements have an average ROI of 200%.”

“65% of customers click on PPC ads.”

“Customers are up to 70% more likely to buy your product when you use re-targeting.”

Source: Techjury 2023 & Beyond Your Brand, 2023

It is stats like these above which demonstrate the ROI (Return On Investment) for paid advertising. Google Ads is an essential tool for driving traffic, increasing brand visibility, and generating leads/sales.

With Google Ads Management, we deliver highly targeted advertisements using keywords, demographics, locations, and other options. Targeted ads mean your advertising reaches the right audiences with an increased chance of attracting qualified leads and maximising conversion rates.

Google Ads Management has in-depth extensive analytics and tracking tools. Together we can monitor the performance of your ad campaigns in real time, gaining valuable insights into impressions, clicks, conversions, and other essential metrics. We optimise your ads, refine targeting strategies, and allocate your budgets effectively.

Another main benefit of Google Ads Management is scalability; we can set your ads campaign to meet your business budget. Businesses of all sizes can benefit from Google ads without breaking the bank! Tracking conversions we measure the success of your ad spend with clear metrics. Google Ads Management opens up your business to a massive global network of prospective customers.

Pay Per Click campaigns

When we start work on a Pay Per Click campaign, we often find that it has grown organically over time, sometimes becoming dormant in nature & lacking the finesse of a Up2speed Marketing Ltd build out.

Many times, different account managers & strategies have been put in place with varying skill levels and understanding of the campaigns key metrics.

This can breed inconsistency, loss of revenue, duplication and missed opportunities in the way accounts, campaigns, and ad groups are structured and named.

We provide a structure and naming convention in line with a sales filter and campaign objectives. This is a regular format for naming campaigns, accounts and ad groups, no matter how extensive and varied their history has been in PPC.

Why Work With US?

We are a Adwords Certified Retail Marketing Agency

We Focus on Improving ROI (Return On Investment)

We offer Transparent Reporting

We have Over 15 years experience

Managing Bids & Budgets

We use a combination of technology & talented people to secure the revenue at the right COS, winning the battle over your competition. We take full advantage of the flexible bidding strategies available in the Google tool box.

We aim to allocate your budget primarily towards high priority top performing keywords to maintain maximum impression share at the right cost of sale. If we achieve commercial KPIs (Key Performance Indicators), we provide forecasts of potential new products and daily spend.

Attribution is at the core of our strategy, pushing potential clients down the sales funnel from several campaigns, making sure that own brand, generic and branded terms work together to drive sales. We setup measurement models that best suit your PPC campaign.

Writing Convincing Ad Copy

Writing killer ads that are addressing the users wants & needs, and making them relevant to the keywords in their corresponding ad groups is key to getting high quality scores in AdWords. This will bring down CPC costs and increase impression share, therefore slaying the competition..

Keywords and Match Types

Often neglected on large accounts, we ensure we cover all bases when managing your campaigns. This includes making sure your keyword groups are tightly matched and have the right combination of broad match modifiers, phrase, exact and broad match types

Quality Scores

Getting good quality scores will buy you more impressions for your budget. To do this involves getting your keyword groups, ad copy & landing pages relevant & working together. This brings down the COST, buying more traffic for the same budget.

There are a million actions that could be taken at any given time on a paid search account. Up2speed Marketing Ltd starts by investigating & focusing on the actions that will actually make a difference to your commercial goals.

Goal setting is such an important function for any marketing activity and forms the basis of our monthly strategy and planning sessions.

Meticulous planning is required to ensure everything we do is focused on achieving our agreed goals and that the time we spend on your account delivers maximum value.

The campaign management activities to achieve growth in conversion volume or market share are very different than those required to deliver maximum efficiency or the highest ROAS (Return On Ad Spend). There is no one-size-fits-all approach to PPC management, and the plans we put together are unique for each and every client.

The Monthly Process

1. Define Objectives

We work with you to define objectives and key results so we know everyone is working toward the same goals

2. Campaign Management & Testing

Through campaign management and testing we figure out what actions will best help us achieve those goals.

3. Monitoring Progress

We monitor progress against the objectives and planned activity so we can report back to you or change direction if needed

4. Reviewing Our Client Accounts

We never rest, we continually review our client accounts, referring back to the objectives and ensuring that the investment is working as hard as it possibly can