Black Friday Tips for Small Businesses

Matthew Wileman • November 8, 2020

Black Friday Tips For Small Businesses. - Two of the biggest shopping days of the year, Black Friday & Cyber Monday, are fast approaching, and given the various challenges of 2021, every brand will be looking to maximise their sales results as we head into the crucial holiday period.


Black Friday is the unofficial start of the holiday shopping season, although many people are now shopping earlier than ever. It is always the day after Thanksgiving usually, however big businesses tend to dominate Black Friday, but that doesn’t mean you need to think as a small business you cannot benefit from it.


Have you mapped out your campaigns as yet? Have you checked all the key elements of your website, & ensured that you have everything in place?


Keep reading to learn five Black Friday tips for small businesses now:


1. Start planning early


Like any other sale or marketing campaign, the earlier you start planning, the smoother it will run. As soon as you decide to participate in Black Friday, start thinking about

  • what sales and discounts you’re going to offer.
  • how the deals will last a day or the whole weekend.
  • preparing your employees for the sales.
  • how you want to share with your customers that they can save big with you on Black Friday.


2. Offer Social media deals.


Take advantage of your growing social media following by offering exclusive deals just to your followers. They’ll feel like they’re part of an elite club and want to run straight to your store. You want to focus your efforts on the social media platforms that get you the best results. For example, if your posts perform better on Instagram, you’ll want to concentrate that platform. As a small business owner you’ll be busy working on other aspects of the promotion, so avoid stretching yourself too thin this Black Friday.


3. Encourage your customers to share.


While people are shopping, encourage them to share pictures on their own social media profiles and to tag you in them. Your customers will be able to create some hype, and you’ll have tons of user-generated content to use on your own profiles in the future.

4. Don’t try to compete with the big brands.


Big brands can offer huge discounts during Black Friday because they buy in bigger bulks than you do. If you try to compete with them, you may lose money over the weekend, so be careful to offer discounts that won’t put you in the red.


5. Ask your customers what they want


Ask your customers what they want. Facebook, Instagram, and Twitter all let you post polls, so you can ask your followers if they’d prefer a discount off their entire order or specific items.


We wish you all the best with your Black Friday and Cyber Monday deals and may it be a successful one.


Should you have any questions, or If you’re not getting the results you expect from your online marketing or would just like a chat about how to increase your traffic online ... GET IN TOUCH today via the Button Below!

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