EVERY Business Now NEEDS a Future Proof Website

Matthew Wileman • June 23, 2020

How every business now needs a future proof website - Unprecedented times have happened! How many times have you heard the phrase since the COVID-19 pandemic shocked the world and closed us down for business? It feels like a cliche, but REALLY, how are things going to be the same again!

 

There are thousands of business owners lives that have changed since the pandemic. Entrepreneurs will need to adapt in all sectors moving forward, from the travel industry to leisure business, from sport to transport and so many more. All of which will now have had the lockdown hangover to deal from now on.

 

From a marketing point of view we’ve seen a wholesale transition to a world where EVERY business now knows they need a website, and preferable a cool one that gets results. If we go into another lockdown it will be the only way to trade and nobody wants to risk being in the same position again.

 

So, now every business knows they need to be online. So what do they need their website to do? What do they need there website to do to ensure they can still trade and rise above the competition, no matter what the world throws at us?


Here are five key features to future-proof any business and ensure they don’t fall behind as a result of the next global pandemic!:


1. Future-proof your website.


Updating a website can be time consuming and costly process. Ensuring hackers are kept at bay and the technology stays up to date is key. Therefore, businesses will need to have a pro-active web designer or system that either automatically updates or uses AI technology to ensure the key messages are being delivered when required.


2. Brick and mortar are they a thing of the past now?


Every shop will need a way of selling online using e-commerce technology. This may include delivery services too, but at the very least a click and collect function. This includes food, retail and even service based industries that will now deliver their products using website technology, like Zoom or Google Meet.


3. Quick and easy to update.


As so much more business will now be done online, reacting to the market quickly will be vital. Gone are the days that “Billy back bedroom” part-time web designer updates your website when he get’s around to it. Having a simple interface to do it yourself or reactive low-cost agency team to do it for you will be the norm.


4. Artificial Intelligence.


It may sound scientific or a bit futuristic but cutting edge web designers have been using this technology for years to help deliver the right messages to the right customers, at the right time, intelligently. Making this affordable now and effective will ensure businesses gain more customers and browsers will receive messages that are of interest to them when they need them the most, a win, win!


5. Social media integration.


Since the pandemic some figures are telling us that social media usage is up over 25%. Gaining this engaged audience and pointing them to your website is the perfect way of reaching the right prospects and then converting them into customers on the website. Also, showing a feed of relevant social posts on a website will now be the normal way in modern day business.

 

Websites are now more important then ever, even by the most traditional of businesses, as an essential part of running a company. There has never been more demand for quality, affordable websites and here at Up2Speed Marketing Ltd Websites, we’ve never been busier and that doesn't look like it will change anytime soon.


Do you need help with your future proofing your business?  If so, Get in Touch today via the button below!

Small Tweaks to Transform Your Digital Marketing

By Emma Wileman • January 22, 2025
In the fast-paced world of digital marketing, even small adjustments can yield significant results. Whether you're looking to boost engagement, improve ROI, or keep up with the competition, here are some impactful tweaks you can make today - and how Up2Speed Marketing Ltd can help you implement them seamlessly.

Is Your Website Mobile Friendly?

By Emma Wileman • September 20, 2024
Fun Fact: Mobile Advertising to Dominate 2024 - Is Your Website Ready? 📱💡 Did you know? In 2024, mobile advertising is set to make up about 77% of all digital ad spending! That’s right, more than three-quarters of marketing budgets are being allocated toward mobile platforms. With so much focus on smartphones and tablets, having a mobile-friendly website is no longer optional - it's essential! 🚀 Think about your browsing habits. Chances are, you check your phone multiple times a day, whether it's to catch up on news, scroll through social media, or - most importantly - shop! If your website isn’t optimised for mobile, you could be losing out on countless potential customers . Why Does Mobile Optimisation Matter? Improved User Experience: A responsive, easy-to-navigate mobile site ensures that your visitors stay longer and interact more with your content. Better Search Engine Rankings: Search engines like Google prioritise mobile-friendly websites in their rankings. If you’re not optimized, you may slip behind competitors. Increased Conversion Rates: Customers are more likely to complete a purchase or inquiry when the website is user-friendly and functions well on their device. Capture Every Opportunity 🚀 In 2024, the brands that prioritise mobile optimisation will be the ones to capture the lion's share of the market . Don’t risk being left behind. From seamless design to AI-powered performance , having a Mobile-Friendly AI website can elevate your online presence and supercharge your digital strategy. Need help making the switch? Up2Speed Marketing Ltd is here to ensure your site is optimised to handle the mobile traffic surge in 2024 . Get in touch with us today , and let's build the perfect mobile-friendly website tailored to your needs! Contact us to start your mobile journey 📲 on 01709 300214 or contact us today or by clicking the button below!

Will AI replace SEO?

By Emma Wileman • November 8, 2023
It is unlikely that AI will replace SEO (Search Engine Optimisation) entirely, but it may change how SEO is conducted & evolve the role of SEO professionals. AI can certainly impact SEO in several ways. For example, AI-powered algorithms used by search engines may become more sophisticated in understanding user intent and delivering relevant search results. This could affect how SEO professionals optimise websites for search engines, by placing a higher emphasis on creating high-quality, user-focused content that aligns with search engine algorithms. AI can also assist SEO professionals in automating repetitive tasks such as data analysis, keyword research, and content optimisation. This could potentially lead to increased efficiency in SEO processes and allow SEO professionals to focus on more strategic aspects of SEO, such as developing content strategies and optimising user experience. However, SEO also requires human creativity, strategic thinking, and understanding of user behavior, which may not be fully replaced by AI. SEO professionals can still provide valuable insights, expertise, and strategic planning to optimise websites for search engines and deliver the best possible user experience. So, while AI may impact how SEO is conducted, it is unlikely to replace it entirely. SEO professionals will likely continue to play a vital role in optimising websites for search engines & ensuring that businesses achieve visibility & rankings in search results. Keeping up with emerging technologies, including AI, and adapting SEO strategies accordingly can be crucial for businesses to stay competitive in the ever-evolving digital landscape. Book a Call Today With Up2Speed Marketing Ltd & Join the A.I. Website Revolution or Get More Traffic to your website with Our SEO ! Via the below button!
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