Facebook Advertising l UML

Are you needing more traffic and conversions?

Facebook Advertising is your answer.

Why Should You Use Facebook Advertising?

To begin with, it's important to note that there are nearly 100 million businesses currently utilising Facebook.

With a staggering user base of nearly 2 billion individuals who access Facebook daily, and at least 20 percent of these users actively engaging with brands and products like yours, the potential for reaching your target audience is substantial.

Given this context, businesses frequently seek out customers on this social media platform, making it a prudent choice to establish your presence there as soon as possible.

Additionally, it's worth noting that over 45% of global internet users turn to social media platforms such as Facebook to research products & services they're interested in.

If you're still unsure about the benefits of Facebook advertising ... let's delve into how we create effective campaigns for you below.

Campaign Development & Implementation

At Up2speed Marketing Ltd, we collaborate with you to define your objectives & provide expert recommendations for optimal Facebook advertising strategies to attain them.

Our approach is meticulously data-driven, and we thrive on achieving specific targets. To ensure that our campaigns yield the most favorable outcomes, we encompass the following essential steps in our Initial Configuration:

✔︎ Examination of competitors

✔︎ Establishment of tracking mechanisms

✔︎ Devising a campaign framework, including budget allocation & precise targeting parameters (such as audience, geographic location, time of day, device preferences, etc.)

✔︎ Inaugural campaign setup, involving the creation of ad sets & compelling ad copy

✔︎ Implementation of re-marketing lists

✔︎ Compilation of audience lists

Facebook Awareness Campaigns

Goal

Raise awareness of your Brand among potential customers.

Messaging

Straight to the point. Clear CTA (Call to Action)

Ad Format

Compelling visual ads that show across the web.

KPI

Primary - Reach & Frequency

Secondary - Clicks to careers page.

Monthly analytics and reporting

Easy-to-read statistics highlighting the impact & outcome our campaigns.

Targeting

Existing & Potential customers.

Ongoing Optimisation & Support

We employ well-established techniques to achieve exceptional outcomes!

Our Approach Includes:

✔︎ Thorough Ad Assessment

✔︎ Fine-tuning Bids for Optimal Performance

✔︎ Ongoing Audience Evaluation

✔︎ Continuous Split Testing (A/B Testing) for Enhanced Performance

✔︎ Comprehensive Competitor Analysis

✔︎ Introduction of New Campaigns & Ad Groups, as necessary

✔︎ Monthly Reports, Scheduled Calls, and Meetings

And a host of other impactful strategies...

Lead Generation Ads

Goal

Capture contact information (name, email and phone

number) from customer looking for your product or service.

Messaging

Focus on capturing contact information.

Ad Format

We collect quality leads from your ads on Facebook.

We will reduce drop-offs which means this will likely convert more if the information is automatically filled in.

KPI

Key Performance Indicators means the Conversions for example contact forms that have been submitted.

Targeting

Existing customers + find new customers using Facebook's targeting options

Conversion Campaign

Goal

Get potential customers to take valuable actions on your website to get a quote, and sign up to a newsletter.

Messaging

Clear goal and Call to Action (CTA)

Ad Format

Single image ad. Compelling visual native ads also used.

KPI

Contact Form Submissions monitored.

Targeting

Email lists to retarget people who have already shown interest in the brand.

Facebook Targeting

New Customers

Based on Facebook’s targeting capabilities.

Existing Customers

We upload information about your existing customers in a CSV or TXT file & Facebook matches this information with Facebook profiles to create a tailor-made audience.

Re-marketing

Individuals who have previously demonstrated interest by visiting your website.