What is Retargeting?

Blam Websites • September 13, 2020

It turns out that over 95% of people who visit your website for the first time leave without buying anything, and then they are lost forever. Unless you can bring them back.


What Is Re-targeting? If you run a small business and sell products and services online, you know advertising plays a crucial role in driving people to your website. However what if they aren’t ready to purchase there and then after they first find your website? 


Re-targeting campaigns remind your website visitors of your products and services after they have left your website without buying anything. After the website visitors have visited your site it allows you to re-target them & show your visitors relevant visual or text ads when they visit other websites. Re-targeting campaigns can be done with the help of Google Ads, Facebook re-targeting, LinkedIn Ads and other re-targeting platforms.


Serious marketers & small business owners use re-targeting as a vital strategy to connect with their customers and prospects to increase their sales and customer loyalty. Before someone decides to buy your product or service, they need to feel like they know you. A good marketing tactic to help customers make up their mind about purchasing from your website is to ensure they hear your message at least 7 times. 


Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products. Plus, it’s a lot more cost-effective than other types of advertising.


When should you use re-targeting campaigns?


Re-targeting is meant to be a long-term strategy for businesses that already have a following. If your website gets at least 100 monthly visitors, Google re-marketing ads are definitely for you. Re-targeting ads are a simple, effective way to showcase your businesses top-selling products. By promoting items your current customers love can even help convert visitors into customers and increase ROI from your ads.

 People who are interested in your brand & visit your site are a great audience to target when you’re launching a new product collection for example.


Your re-targeting ads will attract their eye wherever they go online, creating a clear path back to your website so they can check out what’s new. 

This can be done with display campaigns using Google Ad Network for example or through a Facebook re-targeting campaign.


As a small business owner with a online presence, you’ve probably dealt with slow-moving traffic at one time or another. Re-targeting ads are a low-budget, low-effort way to display your products from your website to potential prospects. Building brand awareness includes people needing to feel they know you before they decide to buy your product or service, and re-targeting ads keep your brand in the mind for potential customers who aren’t ready to purchase when they first visit your site.


This is why Google re-marketing ads are so effective.


Our re-targeting ads use the Google Display Network to reach more than 90% of people on the internet across more than 2 million sites through the display network. Targeting audiences who have already been on your website and are aware of your brand, these previous website visitors are more likely to make a purchase on there return visit


So, If you would like to start getting the results you expect from your marketing ad campaigns or would just like a chat about how to increase your traffic online give us a call on 01709 285465 or contact us today.

Small Tweaks to Transform Your Digital Marketing

By Emma Wileman • January 22, 2025
In the fast-paced world of digital marketing, even small adjustments can yield significant results. Whether you're looking to boost engagement, improve ROI, or keep up with the competition, here are some impactful tweaks you can make today - and how Up2Speed Marketing Ltd can help you implement them seamlessly.

Is Your Website Mobile Friendly?

By Emma Wileman • September 20, 2024
Fun Fact: Mobile Advertising to Dominate 2024 - Is Your Website Ready? 📱💡 Did you know? In 2024, mobile advertising is set to make up about 77% of all digital ad spending! That’s right, more than three-quarters of marketing budgets are being allocated toward mobile platforms. With so much focus on smartphones and tablets, having a mobile-friendly website is no longer optional - it's essential! 🚀 Think about your browsing habits. Chances are, you check your phone multiple times a day, whether it's to catch up on news, scroll through social media, or - most importantly - shop! If your website isn’t optimised for mobile, you could be losing out on countless potential customers . Why Does Mobile Optimisation Matter? Improved User Experience: A responsive, easy-to-navigate mobile site ensures that your visitors stay longer and interact more with your content. Better Search Engine Rankings: Search engines like Google prioritise mobile-friendly websites in their rankings. If you’re not optimized, you may slip behind competitors. Increased Conversion Rates: Customers are more likely to complete a purchase or inquiry when the website is user-friendly and functions well on their device. Capture Every Opportunity 🚀 In 2024, the brands that prioritise mobile optimisation will be the ones to capture the lion's share of the market . Don’t risk being left behind. From seamless design to AI-powered performance , having a Mobile-Friendly AI website can elevate your online presence and supercharge your digital strategy. Need help making the switch? Up2Speed Marketing Ltd is here to ensure your site is optimised to handle the mobile traffic surge in 2024 . Get in touch with us today , and let's build the perfect mobile-friendly website tailored to your needs! Contact us to start your mobile journey 📲 on 01709 300214 or contact us today or by clicking the button below!

Will AI replace SEO?

By Emma Wileman • November 8, 2023
It is unlikely that AI will replace SEO (Search Engine Optimisation) entirely, but it may change how SEO is conducted & evolve the role of SEO professionals. AI can certainly impact SEO in several ways. For example, AI-powered algorithms used by search engines may become more sophisticated in understanding user intent and delivering relevant search results. This could affect how SEO professionals optimise websites for search engines, by placing a higher emphasis on creating high-quality, user-focused content that aligns with search engine algorithms. AI can also assist SEO professionals in automating repetitive tasks such as data analysis, keyword research, and content optimisation. This could potentially lead to increased efficiency in SEO processes and allow SEO professionals to focus on more strategic aspects of SEO, such as developing content strategies and optimising user experience. However, SEO also requires human creativity, strategic thinking, and understanding of user behavior, which may not be fully replaced by AI. SEO professionals can still provide valuable insights, expertise, and strategic planning to optimise websites for search engines and deliver the best possible user experience. So, while AI may impact how SEO is conducted, it is unlikely to replace it entirely. SEO professionals will likely continue to play a vital role in optimising websites for search engines & ensuring that businesses achieve visibility & rankings in search results. Keeping up with emerging technologies, including AI, and adapting SEO strategies accordingly can be crucial for businesses to stay competitive in the ever-evolving digital landscape. Book a Call Today With Up2Speed Marketing Ltd & Join the A.I. Website Revolution or Get More Traffic to your website with Our SEO ! Via the below button!
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