Why Web Design Matters

Matthew Wileman • October 11, 2020

Why Web Design Matters -


With so many online tools to enable business owners to create and manage their own brands,

has the golden age of quality design now disappeared?


Here at Up2Speed Marketing Ltd our heart sinks when we see websites, logos and literature that have clearly been designed without any understanding of design theory or creative subtlety.


This is largely due to the fact that the access of software that allows a relatively non-techie inexperienced business owner to design a logo, build their own website and create their own brochure without any formal training.


"Is this good or bad?"


Well, it works both ways depending on the business owners circumstances. For start ups where money may be very tight and something is better than nothing, These free/cheap design options can help get the ball rolling. In this instance taking action is much more important than waiting until they can afford to employ a qualified designer or agency. Tools such as Canva and Wix are available to new start ups  who are willing to invest the time and energy into their marketing. The question any of these new start ups need to ask themselves is "what is the cost of not using a designer", both in time and money.

Is a poorly designed brand (often an unqualified business owner doesn’t notice the difference!) worth the time investment, and at what cost to the credibility of the business?


However, if a business is more established or the start-up has a budget for marketing, getting the branding right, look and feel and strategy behind it right, can be the difference between mediocrity and super success.


"So how can good design help?"


Here’s an apparent fact (according to Ryan Deiss, CEO of Digital Marketer), design is pretty far down the list when it comes to making money on the internet. In other words, there are loads of examples of apparently poorly “designed” websites that have created millions in revenue. These websites however, have still had tonnes of testing, tweaking and strategy applied, a luxury that many small business owners don’t have.


What small business owners do have is the opportunity to create a brand, a look and feel that represents their business appropriately and creates the opportunity to engage with there target audience from the initial awareness stage all the way through to nurturing their valued repeat customers. This means, having a great brand will get you more customers and increase engagement, build trust and credibility right from the beginning.


Simple examples of this you will have experienced yourself I’m sure. How many times have you landed on a website but found it to be poorly designed, difficult to navigate and frustrating to use and you simply looked elsewhere. What cost is that to the business?

Why Web Design Matters!


Getting the foundations of branding and design for a small business nailed down with the help of a professional designer should more than pay for itself, even in the short term. So being focused on building your business with marketing messages, deals and solutions is a far more important than trying to be a designer yourself. As your well aware I am sure there is a lot to do when running any small business.



Unless absolutely necessary, learning to be a designer shouldn’t be one of them!


Here at Up2Speed Marketing Ltd, our goal is to provide cost effective branding, across websites, social media and literature that is beautifully designed, talks to the appropriate target audience and makes the business owner proud of their companies image.


If we can deliver the best of both worlds, ie. fantastic design at an affordable price, small business owners that work with us can focus on growing their business instead of wasting time and money trying to design a website or logo with no formal training.


After all, when done properly a well designed website can be one of the biggest assets in your business, why leave this to an amateur?


If you’re not getting the results you expect from designing your own website or if you would just like a chat about your business give us a call on 01709 285465 or contact us today.

Small Tweaks to Transform Your Digital Marketing

By Emma Wileman • January 22, 2025
In the fast-paced world of digital marketing, even small adjustments can yield significant results. Whether you're looking to boost engagement, improve ROI, or keep up with the competition, here are some impactful tweaks you can make today - and how Up2Speed Marketing Ltd can help you implement them seamlessly.

Is Your Website Mobile Friendly?

By Emma Wileman • September 20, 2024
Fun Fact: Mobile Advertising to Dominate 2024 - Is Your Website Ready? 📱💡 Did you know? In 2024, mobile advertising is set to make up about 77% of all digital ad spending! That’s right, more than three-quarters of marketing budgets are being allocated toward mobile platforms. With so much focus on smartphones and tablets, having a mobile-friendly website is no longer optional - it's essential! 🚀 Think about your browsing habits. Chances are, you check your phone multiple times a day, whether it's to catch up on news, scroll through social media, or - most importantly - shop! If your website isn’t optimised for mobile, you could be losing out on countless potential customers . Why Does Mobile Optimisation Matter? Improved User Experience: A responsive, easy-to-navigate mobile site ensures that your visitors stay longer and interact more with your content. Better Search Engine Rankings: Search engines like Google prioritise mobile-friendly websites in their rankings. If you’re not optimized, you may slip behind competitors. Increased Conversion Rates: Customers are more likely to complete a purchase or inquiry when the website is user-friendly and functions well on their device. Capture Every Opportunity 🚀 In 2024, the brands that prioritise mobile optimisation will be the ones to capture the lion's share of the market . Don’t risk being left behind. From seamless design to AI-powered performance , having a Mobile-Friendly AI website can elevate your online presence and supercharge your digital strategy. Need help making the switch? Up2Speed Marketing Ltd is here to ensure your site is optimised to handle the mobile traffic surge in 2024 . Get in touch with us today , and let's build the perfect mobile-friendly website tailored to your needs! Contact us to start your mobile journey 📲 on 01709 300214 or contact us today or by clicking the button below!

Will AI replace SEO?

By Emma Wileman • November 8, 2023
It is unlikely that AI will replace SEO (Search Engine Optimisation) entirely, but it may change how SEO is conducted & evolve the role of SEO professionals. AI can certainly impact SEO in several ways. For example, AI-powered algorithms used by search engines may become more sophisticated in understanding user intent and delivering relevant search results. This could affect how SEO professionals optimise websites for search engines, by placing a higher emphasis on creating high-quality, user-focused content that aligns with search engine algorithms. AI can also assist SEO professionals in automating repetitive tasks such as data analysis, keyword research, and content optimisation. This could potentially lead to increased efficiency in SEO processes and allow SEO professionals to focus on more strategic aspects of SEO, such as developing content strategies and optimising user experience. However, SEO also requires human creativity, strategic thinking, and understanding of user behavior, which may not be fully replaced by AI. SEO professionals can still provide valuable insights, expertise, and strategic planning to optimise websites for search engines and deliver the best possible user experience. So, while AI may impact how SEO is conducted, it is unlikely to replace it entirely. SEO professionals will likely continue to play a vital role in optimising websites for search engines & ensuring that businesses achieve visibility & rankings in search results. Keeping up with emerging technologies, including AI, and adapting SEO strategies accordingly can be crucial for businesses to stay competitive in the ever-evolving digital landscape. Book a Call Today With Up2Speed Marketing Ltd & Join the A.I. Website Revolution or Get More Traffic to your website with Our SEO ! Via the below button!
Show More
Share by: