Why your website needs a lead magnet

Matthew Wileman • August 2, 2020

Why your website needs a lead magnet - I am sure you have heard this more than a dozen times? You know, been on a website and filled out a form in exchange for that “important” piece of information! 


This information can be in the form of a PDF for example that will solve all of your problems!


Lead magnets


Well lead magnets are designed to build trust and are so much more effective than the conventional “join our mailing list” newsletter type sign ups. 


If the business is doing a good job, you will be given the opportunity to purchase from them with their follow up email campaign after value has been give for free, that is easy to consume.


“Customer Value Journey”


The Customer Value Journey (CVJ). This process we use in marketing is to map a journey that the prospect goes on when they become aware of a business for the first time. 


This journey always goes through the same stages and, when understood, can be the foundation for all of your marketing activity. It's fascinating to learn that the CVJ mirrors closely the journey we go on with any human relationships.


For example, from awareness to advocate or first eye contact to marriage.


The Customer Value Journey starts with the awareness stage, and often, this means the prospect sees some form of advertising, Google search or social post that sparks their interest. 


This leads to the engagement stage, where the prospect begins to assess whether they want find out more or start a conversation to undertake further information on your business.


Then we get to the lead magnet. 


If the prospect is engaged with the website, they are likely to want to have a problem solved that is relevant to them, right there and then. 

It’s likely the main reason the prospect landed on your website in the first place. 


Therefore, a great lead magnet would offer to solve there problems quickly and easily, in exchange for an email address (and sometimes a few more details such as name and telephone number).


Effective lead magnets are marketing gold. The internet is full of examples of lead magnets, that prove that when this is done right, the results can be astounding.


There are few things to consider before embarking on creating lead magnet. The most important of which, is knowing exactly who your customer is. 

We can do this by creating a customer avatar. 


Customer Avatar


The customer avatar process helps us understand our ideal customer intimately. This allows us to put ourselves in their shoes and then we can determine the problem that they need solving. The core offer we are selling, will then be the  solution to this problem.


Do you need help with a Lead Magnet & increasing sales for your business?  Then GET IN TOUCH Today! You call us on 01709 285465 or click the button below to complete a contact form & we'll reach out to you!

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By Emma Wileman • January 22, 2025
In the fast-paced world of digital marketing, even small adjustments can yield significant results. Whether you're looking to boost engagement, improve ROI, or keep up with the competition, here are some impactful tweaks you can make today - and how Up2Speed Marketing Ltd can help you implement them seamlessly.

Is Your Website Mobile Friendly?

By Emma Wileman • September 20, 2024
Fun Fact: Mobile Advertising to Dominate 2024 - Is Your Website Ready? 📱💡 Did you know? In 2024, mobile advertising is set to make up about 77% of all digital ad spending! That’s right, more than three-quarters of marketing budgets are being allocated toward mobile platforms. With so much focus on smartphones and tablets, having a mobile-friendly website is no longer optional - it's essential! 🚀 Think about your browsing habits. Chances are, you check your phone multiple times a day, whether it's to catch up on news, scroll through social media, or - most importantly - shop! If your website isn’t optimised for mobile, you could be losing out on countless potential customers . Why Does Mobile Optimisation Matter? Improved User Experience: A responsive, easy-to-navigate mobile site ensures that your visitors stay longer and interact more with your content. Better Search Engine Rankings: Search engines like Google prioritise mobile-friendly websites in their rankings. If you’re not optimized, you may slip behind competitors. Increased Conversion Rates: Customers are more likely to complete a purchase or inquiry when the website is user-friendly and functions well on their device. Capture Every Opportunity 🚀 In 2024, the brands that prioritise mobile optimisation will be the ones to capture the lion's share of the market . Don’t risk being left behind. From seamless design to AI-powered performance , having a Mobile-Friendly AI website can elevate your online presence and supercharge your digital strategy. Need help making the switch? Up2Speed Marketing Ltd is here to ensure your site is optimised to handle the mobile traffic surge in 2024 . Get in touch with us today , and let's build the perfect mobile-friendly website tailored to your needs! Contact us to start your mobile journey 📲 on 01709 300214 or contact us today or by clicking the button below!

Will AI replace SEO?

By Emma Wileman • November 8, 2023
It is unlikely that AI will replace SEO (Search Engine Optimisation) entirely, but it may change how SEO is conducted & evolve the role of SEO professionals. AI can certainly impact SEO in several ways. For example, AI-powered algorithms used by search engines may become more sophisticated in understanding user intent and delivering relevant search results. This could affect how SEO professionals optimise websites for search engines, by placing a higher emphasis on creating high-quality, user-focused content that aligns with search engine algorithms. AI can also assist SEO professionals in automating repetitive tasks such as data analysis, keyword research, and content optimisation. This could potentially lead to increased efficiency in SEO processes and allow SEO professionals to focus on more strategic aspects of SEO, such as developing content strategies and optimising user experience. However, SEO also requires human creativity, strategic thinking, and understanding of user behavior, which may not be fully replaced by AI. SEO professionals can still provide valuable insights, expertise, and strategic planning to optimise websites for search engines and deliver the best possible user experience. So, while AI may impact how SEO is conducted, it is unlikely to replace it entirely. SEO professionals will likely continue to play a vital role in optimising websites for search engines & ensuring that businesses achieve visibility & rankings in search results. Keeping up with emerging technologies, including AI, and adapting SEO strategies accordingly can be crucial for businesses to stay competitive in the ever-evolving digital landscape. Book a Call Today With Up2Speed Marketing Ltd & Join the A.I. Website Revolution or Get More Traffic to your website with Our SEO ! Via the below button!
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